To see the full piece as it was included in the March 23 issue of The Wall Street Journal, please click here.
March 23, 2012
“Pink Slime” Libel to Cost This Country Jobs
Before last summer, we could not have imagined the personal, professional, financial and spiritual impact of the campaign of lies and deceit that have been waged against our company and the lean beef we produce. But over the last several weeks, that campaign has been joined by entertainment media, tabloid journalists, so-called national news – and all to what end? The clear goal expressed by the campaign organizer – put BPI out of business.
It is simply amazing how this mis-information campaign can take a company and product that has long been recognized for its quality and safety and turn the public perception so negative that it now may result in the loss of over 3,000 jobs (direct employment and companies that rely upon our business) and affected their families and communities.
Our record is unsurpassed. NEVER has a foodborne illness been associated with our lean beef over 30 years. In nearly 300,000,000,000 meals, we have been a recognized leader in food safety by groups such as the International Association for Food Protection. Look at the overwhelming support from food scientists, USDA officials, Consumer Advocate organizations academia and customers we have received reaffirming the wholesomeness, nutrition and safety of our lean beef.
As the founder of the company, I can personally guarantee that in our 30 year history, we have never produced “pink slime.”
President & CEO